Sell to schools with more confidence, structure and purpose
Book your place on the school sales academy webinar now!
Good school conversations do not always turn into school sales.
Meetings can feel positive, then stall. Follow-ups go quiet. Budget questions knock confidence. Good opportunities get left on the table.
Join the free School Sales Academy webinar to learn why school sales conversations stall, and how to lead them with more confidence, structure and clarity.
Without becoming pushy, scripted or transactional.
Join us on Friday 3rd July at 11am
Why school sales conversations stall
Selling to schools is different.
School leaders are busy. Budgets are tight. Decisions can involve several people. And what sounds like interest in a meeting can quickly be swallowed up by competing priorities.
Often, the issue is not the offer. It is the process behind the conversation.
The best school sales conversations are not about applying pressure. They are about asking better questions, communicating value clearly, and helping schools make confident decisions.
The Academy helps your team build the confidence, structure and follow-up needed to move more opportunities forward.
Is this for you?
This webinar is for business owners, directors, sales leads, partnership leads and senior team members in organisations that sell to schools.
It is for you if you want to:
Improve the quality of your school sales conversations
Get past “send me some information” more confidently
Handle budget questions, objections and next steps clearly
Give your team a strong structure for meetings and follow-up
Turn interest into meaningful school sales opportunities
Sell in a way that feels credible, respectful and natural
Join the free webinar
Date: Friday 3rd July
Time: 11am
In this session, we’ll cover:
Why school sales conversations often stall.
What makes selling to schools different.
How to create more structure without sounding scripted.
How the School Sales Academy helps build confidence, consistency and better follow-up.
What the programme includes, how much it costs, and who it is best suited to.
Q&A with Anderson Hirst, the course lead. A chance to decide whether the Academy is right for you
Register for the webinar today
Meet Anderson Hirst
The School Sales Academy is delivered by Anderson Hirst, co-founder of Selling Interactions.
Anderson has worked with organisations in the education sector for over a decade, helping teams improve their sales conversations, meetings and growth.
His work focuses on helping teams sell with structure and confidence while staying credible with school leaders.
Anderson is also the author of Sales Management for Start-ups and SMEs, drawing on his 25 years of sales consulting experience.
About the School Sales Academy
The School Sales Academy is a focused training programme for organisations that sell to schools.
It helps participants prepare better, lead more purposeful conversations, handle challenge, communicate value and move opportunities forward with more confidence.
This is not about pushing harder.
It is about leading better conversations and having a better structure to guide schools in making confident decisions.
Built on real school sales results
One organisation that took part in sales training delivered with Anderson saw significant improvements in school sales activity and performance over the following academic year.
Results included:
£250k increase in revenue
Over 50% more school sales meetings
65% more school quotes
A more structured approach to leads, meetings and follow-up
Participant feedback
“The training has significantly strengthened my confidence, particularly when navigating more challenging or sensitive conversations.
The Academy has also enhanced my ability to maximise the value of each meeting. I am now more strategic in how I structure conversations, communicate our message and present our products and services in the most impactful way.”
Matt Kelter
Want more school sales conversations to lead somewhere?
Join the free webinar to learn how the School Sales Academy can help your team sell to schools with more confidence, structure and clarity.
Meet Anderson, see what the programme includes, and decide whether the next cohort is right for you.